27 business apps. One login.

All your business apps.
One universe.

CRM, WhatsApp, funnels, websites, finance, HR and AI agents on one platform. Use it for your business, sell it under our brand, sell it under yours, or have us build something custom.

The hard part

With AI, anyone can build an app in a weekend. Keeping it alive for years is where most apps quietly fall apart. That is the part nobody sees, and it is exactly the part we do for you, as professionals.

BuildA weekendRunEvery day after, for years
  • Server uptime
  • Security patches
  • WhatsApp API changes
  • Payment gateway updates
  • Daily backups
  • Bug fixes
  • New features
  • Scaling to more clients
  • Support when it breaks
  • Data privacy

If you build it alone

You own every 2am problem

  • Breaks when real users and real data arrive
  • Security gaps nobody has checked
  • Every new feature risks breaking an old one
  • WhatsApp, payment and API changes stop it overnight
  • No one to call when it goes down

With SaaS Universe

We run it. You keep selling.

  • A professional team builds, hosts and maintains it
  • Engineered to scale as your client base grows
  • Every update tested before it reaches your clients
  • Integrations kept current when platforms change
  • Something breaks? We fix it, not you

Already built something with AI that keeps breaking? We audit it, fix it and run it properly.

Getting started

From first call to first client in four steps

1

Book a free call

We learn about your skills, audience and goals and map the right niche for you.

2

Choose your path

Branded SaaS to sell fast, White-label SaaS if you have a following, or a custom build.

3

Launch with us

Guided onboarding, templates and launch kits get you live. This is done with you, not DIY.

4

Sell and grow

Onboard business owners on monthly plans. We keep building, updating and supporting the platform.

Karthik Naidu, founder of SaaS Universe

Meet our founder

Karthik Naidu is building the future of SaaS entrepreneurship.

A law graduate turned SaaS founder, he helps digital marketers, freelancers and agencies move from project work to recurring income through software.

"Stop chasing clients. Start building systems that attract them."

Read our story

Success stories

Real people. Real recurring revenue.

See more stories and awards

Pricing

White-label SaaS from ₹29,999 a month.

Billed yearly, or pay monthly or quarterly. Every builder, messaging channel, CRM and automation in one plan.

Questions

Frequently asked questions

Still have questions? Contact our team

Searchy.inBranded SaaS · B2B marketplace

Become part of the Searchy marketplace and sell it.

Searchy is our own B2B marketplace, where businesses list their products and services and get enquiries from buyers. As a partner, you sell Searchy to businesses in your network. No brand to build and no software to maintain.

Illustrative preview with sample data

A glimpse inside

What a business gets on Searchy.in

This is what you are selling. Here is a business page on Searchy.in, and what each part means for the business owner.

Illustrative snapshot with sample data. Tap a number to see what it means.

    What businesses get on Searchy

    A ready marketplace you can sell from day one

    Every business you bring gets its own shop on Searchy and a simple way to be found by buyers.

    Their own shop page

    A shop with their logo, details and trust information, ready to share.

    Products and services listed

    List products and services with prices or "price on request", in the right category.

    Enquiries from buyers

    Buyers send enquiries or book appointments straight from a listing.

    Buyer requirements

    Buyers post what they need and matching sellers can respond.

    WhatsApp and call buttons

    Buyers reach the business directly by WhatsApp or phone.

    Reviews and trust

    Reviews and trust signals help good businesses stand out.

    Categories

    Businesses from every industry belong on Searchy

    How the partnership works

    Four steps to your first sale

    1

    Book a call

    We understand where you are and confirm Branded SaaS is the right fit.

    2

    Become a Searchy partner

    You are onboarded as an authorised partner of Searchy.

    3

    Get trained

    Guided sessions, sales material and demos so you can sell with confidence.

    4

    Bring businesses on board

    You sell, we deliver the marketplace and support, and you earn on every business you bring.

    Is it right for you?

    Branded SaaS or White-label SaaS?

    Both are our products. The difference is whose brand your clients see.

    Choose Branded

    • You don't have a following yet
    • You want to sell this month, not next quarter
    • You'd rather sell a ready brand than build one

    Choose White-label

    • You already have a following or community
    • You want your own name on the software
    • You want to set your own pricing
    See White-label SaaS

    Branded SaaS questions

    Start selling Searchy.

    One call to see if becoming a Searchy partner is right for you.

    Book a free call
    MyAppzWhite-label SaaS · sell it as your own

    Build your own SaaS brand.

    Your brand, our platform, your recurring revenue. Put your own name, logo and domain on 27 business apps and sell them as your own software. We stay your tech partner behind the scenes.

    SaaS UniverseYour tech partner
    Your SaaS brandSell as your own and keep 100% of the revenue
    White labelYour client connects their own logo and domain
    Sub-accountYour client uses it under your brand name

    A glimpse inside

    What your clients see, and what you control

    Your brand on the outside, our platform underneath. Here is the MyAppz admin your business runs on, and what each part means.

    Illustrative snapshot with sample data. Tap a number to see what it means.

      What you get

      Your own software company, without the tech team

      SaaS Universe, your tech partner

      We build, improve, take feedback and roll out new features for you.

      Exclusively B2B

      We never sell sub-accounts directly to business owners. Your clients stay yours.

      Keep 100% recurring income

      Connect your own payment gateway and keep all the revenue in your account.

      Sell as your own software

      Position it as your own SaaS brand and call us your tech partner.

      The playbook

      How to build your SaaS business

      1

      Select your niche

      Choose an industry and shape a SaaS solution around what those businesses need.

      2

      Add your logo, domain and brand

      Customise the platform with your branding and sell it to unlimited clients.

      3

      Position yourself as a SaaS entrepreneur

      Move from service provider to tech company, with better clients and better rates.

      4

      Onboard clients on monthly plans

      Invite business owners onto your platform and build predictable recurring revenue.

      Niches our partners build for

      Inside every plan

      27 apps under your brand

      Builders, messaging, CRM, finance, courses, community and operations. Add the AI Suite when you are ready.

      White-label SaaS questions

      Launch your own SaaS brand.

      No following yet? Start with Branded SaaS instead.

      Book a free call
      Enterprise CustomizationCustom software from ₹5 lakh

      Have something big to build? We build it like it has to last.

      When an off-the-shelf setup is not enough, our in-house product and engineering team customises, builds, launches and maintains software around how your business works.

      Minimum project value

      ₹5 lakh+

      Every build is properly scoped, staffed and maintained. Smaller requirement? MyAppz or Searchy.in will serve you better.

      A glimpse inside

      How an enterprise build runs

      A real project has a plan, a team and a life after launch. Here is a snapshot of one, and what each part means for you.

      Illustrative snapshot with sample data. Tap a number to see what it means.

        What we build

        Built around your business, not a template

        Custom SaaS platforms

        Multi-tenant products built to scale with your customers.

        Portals and dashboards

        For customers, partners and internal teams.

        Marketplaces

        Buyers, sellers, listings, enquiries and payments.

        AI agents and automation

        Workflows and assistants that run without you.

        Integrations

        WhatsApp, payments, ERP, CRM and the tools you already use.

        Vibe-coded app rescue

        Your AI-built app broke? We audit, fix and rebuild it properly.

        How it works

        A clear process from day one

        1

        Discovery call

        We understand the problem, the users and the outcome you need.

        2

        Scope and proposal

        A clear scope, timeline and cost before any build starts.

        3

        Build in milestones

        You review working software at every milestone.

        4

        Launch and maintain

        We stay on to update, fix and scale it after go-live.

        Project enquiry

        Tell us what you want to build

        Share a few details and our team will get back to you with next steps.

        • Minimum project value ₹5 lakh
        • Fixed scope and timeline before we start
        • Maintained by us after launch

        The app family

        27 apps. One platform. One login.

        Every app shares the same contacts, data and automations, so nothing lives in two places.

        27 apps

        Pricing

        Simple, transparent pricing

        White-label SaaS with every core app included. Pick how you want to pay. Branded SaaS and Enterprise Customization are priced on your call.

        White-label SaaS

        Monthly

        Flexible monthly subscription.

        ₹39,999 / month

        Billed every month

        • Your logo, domain and pricing
        • Unlimited client accounts
        • Guided onboarding and support

        Everything included

          BillingYou payWorks out toSaving

          AI Suite add-on

          AI Brain and AI Agent Inbox on top of any plan.

          Ask for AI Suite pricing

          Branded SaaS

          Become a Searchy partner and sell the marketplace to businesses. Details are shared on your call.

          About Branded SaaS

          Enterprise Customization

          The platform shaped around your business. Projects from ₹5 lakh.

          Discuss your project

          Pricing questions

          Questions about pricing? Call +91 97402 16119 or book a call.

          Compare

          Renting a tool or owning a SaaS brand?

          Many founders start on a tool they subscribe to. Here is how building your own SaaS business on SaaS Universe is different, and what to ask before you choose any platform.

          Our story

          Entrepreneurs should own the systems their clients rely on.

          Karthik Naidu founded SaaS Universe with that one idea. A law graduate turned SaaS founder, he helps digital marketers, freelancers and agencies move from project-based work to consistent, recurring income through software.

          Karthik Naidu, founder of SaaS Universe

          "Stop chasing clients. Start building systems that attract them."

          10,000+Active users
          ₹20 Cr+Revenue generated
          9+Years of experience
          1MSaaS entrepreneurs: our goal

          The journey

          From law school to building software for India's businesses

          Karthik has spent over nine years building businesses and helping others build theirs. Every step taught the same lesson: the people who own the systems win.

          1. 1

            Law graduate

            Trained in law, then chose entrepreneurship.

          2. 2

            Digital marketing agency

            Built and ran an agency, and saw how agencies get stuck trading time for money.

          3. 3

            Coaching marketers

            Coached marketers and freelancers on growing their own businesses.

          4. 4

            SaaS Universe

            Founded SaaS Universe so entrepreneurs can own the software their clients rely on.

          Our group

          Part of Karthik Naidu Ventures

          SaaS Universe is the flagship brand of Karthik Naidu Ventures Pvt Ltd, based in Bengaluru.

          SaaS Universe

          The B2B platform of 27 business apps.

          Searchy

          Our B2B marketplace, sold by our Branded SaaS partners.

          BlackLabel.Agency

          White-label and tech-partner services.

          AI Digital School

          A learning centre on Hennur Main Road, Bengaluru.

          White Petals Preschool

          A preschool chain with 14+ branches across Karnataka.

          How we work

          What you can expect from us

          We build, you sell

          Our team builds, maintains and improves the software. You focus on clients.

          Exclusively B2B

          We never sell sub-accounts directly to business owners.

          India-first

          Rupee pricing and WhatsApp built into every workflow.

          Done with you

          Onboarding, templates, training and a community, not DIY.

          What we believe

          The old way is broken

          The problem

          • Too many fragmented tools
          • High costs for businesses
          • Little real automation
          • Agencies stuck trading time for money

          The SaaS Universe way

          • Business software unified on one platform
          • Fixed cost with unlimited client accounts
          • An AI Brain that remembers your business
          • Recurring revenue that buys your time back

          Visit us

          1st Floor, Survey No 6/2, Municipal No 32, next to Legacy School Byrathi, Hennur, Bengaluru, Karnataka 560077

          View on Google Maps

          Talk to us

          +91 97402 16119 · team@saasuniverse.ai

          Mon to Fri, 10am to 6pm IST

          Build it with us.

          We are hiring people who want to shape how India builds software businesses.

          Impact and achievements

          Celebrating our community's success

          Real entrepreneurs reaching real revenue milestones with SaaS Universe, recognised at the SaaS Millionaire Summit.

          ₹10L+Multiple award winners
          ₹1Cr+Elite achievers
          100sOf success stories

          Award ceremony moments

          Honouring revenue milestones

          Milestone award

          ₹10 Lakh Award

          For partners who cross ₹10 lakh in revenue with their SaaS business, presented on stage at the SaaS Millionaire Summit.

          Elite award

          ₹1 Crore Award

          For our elite achievers who cross ₹1 crore in revenue.

          Success stories in motion

          Watch how our community builds

          Entrepreneurs building profitable software businesses with SaaS Universe.

          In their words

          Success stories from our partners

          Ready to write your success story?

          Join the entrepreneurs building profitable businesses with SaaS Universe.

          Book a free call
          SaaS Millionaire Summit

          The gathering of India's SaaS builders.

          Our flagship annual event, where SaaS founders, agencies and partners gather, learn and celebrate the next generation of software businesses.

          Full audience at the SaaS Millionaire Summit

          Summit highlights

          The energy, the insights, the moments

          Gallery

          Summit moments

          The experience

          Why founders come back every year

          Speakers who have built it

          Learn from SaaS founders who have built large software businesses.

          Real networking

          Meet ambitious SaaS entrepreneurs, agencies and partners in one room.

          Actionable strategies

          Walk away with frameworks you can put to work the following week.

          Masterminds

          Small roundtables with industry leaders and mentors.

          Product demos

          See the tools and technology powering SaaS growth.

          Awards and recognition

          Revenue milestones celebrated on stage, from ₹10 lakh to ₹1 crore.

          Next summit

          Ready to join the next summit?

          Register your interest and we will share dates, venue and passes with you first.

          • Two days of talks, masterminds and demos
          • Revenue milestone awards on stage
          • Founders, agencies and partners in one room

          Partners Club

          We don't call them affiliates. We call them partners.

          Refer new coaches, agencies, freelancers and marketers to SaaS Universe and earn commission on every new client you bring.

          SaaS Partners Club

          20% commission

          On all new referrals, exclusive of GST, through your unique affiliate link.

          Paid monthly

          Commissions are calculated and disbursed every month.

          Track everything

          See your referrals and commission reports in your dashboard.

          Who can join

          • Active users of our platform who understand the system
          • People who can support new users ethically
          • Partners who genuinely want others to succeed

          What is not allowed

          • Sharing your commission with the person you refer
          • Soliciting agencies already in our ecosystem
          • Any manipulative tactics or fake sign-ups

          Full terms are in our Agency Affiliate Policy.

          Apply

          Join the Partners Club

          Tell us a little about yourself and how you would refer new businesses. We review every application.

          1

          Apply here

          2

          Get your unique partner link

          3

          Refer, track and get paid monthly

          Join our mission

          Build the software India's businesses run on.

          Join a team that helps entrepreneurs build and scale software businesses. Your work reaches thousands of founders.

          Why SaaS Universe

          A company changing an industry

          Shape the future

          Work at the front of AI-powered SaaS, building tools that empower entrepreneurs.

          Grow fast

          Your contribution directly shapes our direction and your career.

          A strong team

          Work with people who care about building software businesses.

          Recognition and rewards

          Competitive pay, bonuses and real career progression.

          High energy

          A team that is excited about the work every single day.

          Modern technology

          Build with the latest AI technologies and tools.

          How hiring works

          Five clear steps

          1

          Apply

          Share your story, experience and why you're excited about SaaS Universe.

          2

          Review

          Our team reviews every application for passion, skills and fit.

          3

          Qualification

          Shortlisted candidates complete a skills assessment or short project.

          4

          Interview

          Meet the team on video to talk about your goals and how we grow together.

          5

          Decision

          You receive an offer, or we keep you in mind for future roles.

          Apply

          Start your application

          Get in touch

          Talk to us

          Questions about a product, partnership, the summit or your account? Send us a message and we will respond as soon as possible.

          Phone

          +91 97402 16119
          Mon to Fri, 10am to 6pm IST

          Message us on WhatsApp

          Office

          1st Floor, Survey No 6/2, Municipal No 32, next to Legacy School Byrathi, Hennur, Bengaluru, Karnataka 560077

          View on Google Maps

          Account deletion requests

          To delete your account and all associated data for any MyAppz app on Google Play or the App Store, choose "Account deletion request" in the form. We process requests within 7 business days.

          Free strategy call

          Book your free call

          Pick a time that suits you. We will understand where you are and show you the right path: Branded SaaS, White-label SaaS or a custom build.

          On the call

          • Your skills, audience and goals
          • Which path fits you best
          • A clear plan for your first clients

          Prefer to watch first?

          See how it works in a short walkthrough video.

          Watch the walkthrough

          SaaS Universe blog

          Playbooks for building a recurring-revenue SaaS business

          Fresh articles are on the way. Until then, explore step-by-step guides in our Knowledge Base or learn alongside other founders in the community.

          Brand guidelines

          Black, ivory and one gold.

          How to use the SaaS Universe logo, colours and type. Flat colour only: no gradients, no glow.

          Typography

          All your business apps.

          Headlines: Inter Tight 600 with tight tracking. Body: Inter 400 and 500, 16 to 19 px.

          Gold is an accent

          About 5% of any page: the logo, app icons and one highlight. Ivory 70%, ink 25%.

          Gold text needs Deep Gold

          On light backgrounds use Deep Gold #8D6E21 for text so it stays readable.

          One app family

          Every app icon is a gold line icon on a black rounded tile, one line weight.

          404

          This page is not in our universe.

          The link may be old or mistyped.

          Get started

          Book your free strategy call

          Pick a time that suits you. We will understand where you are and show you the right path.

          • Your skills, audience and goals
          • Branded, White-label or Enterprise: which fits
          • A clear plan for your first clients